Whether you’re a solopreneur, part of a scaling agency, or someone just sick of marketing copy-paste jobs, this episode is your no-fluff guide to keeping gratitude genuine all year long.

Welcome back to Market It Like It's Hot, the podcast where marketing gets real, strategy sizzles, and the cringe-worthy clichés go to die. In today’s episode, hosts Yasmine Robles and Izzy Dadoski explore the art of expressing gratitude in marketing—without making it awkward, robotic, or, well, totally cringe.

From witty salad dad-jokes to brutally honest roasts of generic swag (yes, your logo-slapped T-shirt is probably destined for pajama duty), Yasmine and Izzy uncover how authentic appreciation can strengthen client relationships, build brand loyalty, and make your business feel truly human. Expect practical tips for standing out with heartfelt gestures, creative gifting ideas that actually get used, and real talk on how not to let your thank-yous get lost in the noise of holiday mass emails.

These ARE the do’s and don’ts of gifting.

Here are the 3 key takeaways for businesses that want to build loyalty and stand out with real gratitude:

• Get Specific & Personal: Generic “Thank you for your partnership” notes belong in the recycling bin. Name the moment, remind them why you're grateful, and keep your tone human—not like you typed “thank you email” into ChatGPT and hit send.
• Make It Timely (Not Just Seasonal): Don’t wait for the December holidays. Spread appreciation throughout the year—after a project ends, on anniversaries, or even just because. Unexpected gratitude is way more memorable.
• Pair Thanks with Something Meaningful: From handwritten notes to local cookies or a helpful resource, make your thanks tangible and relevant. The goal? Send something they’ll actually want to use, not another oversized company T-shirt destined for pajama duty.

00:00 "Gratitude Strengthens Client Relations"

05:12 Thoughtful, Useful Client Gifts

08:49 Year-Round Gratitude in Business

10:27 Creative Marketing Client Gestures

14:46 Creative Thank You Ideas

18:47 Year-Round Gratitude Strategies

20:22 Showing Client Gratitude Effectively

23:57 Random TikTok Personality Insights

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