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Episode 332: Why You Shouldn’t Market Based on Revenue

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Manage episode 505329349 series 3349903
Content provided by Michelle Vroom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Vroom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

So many coaches are told to market to clients based on revenue.

Six-figure earners only.

“Serious” business owners only.

No one under X dollars allowed.

But here’s the truth:

Revenue doesn’t equal commitment.

I’ve met six-figure business owners who treat their business like a side hustle.

And I’ve met women making less who are all in and willing to do whatever it takes.

In this week’s episode, I’ll show you why marketing based on revenue can actually hold you back and how to call in the women who are truly ready (regardless of how much they’re making).

I talk about:

  • Why money doesn’t equal seriousness

  • How you might be accidentally weeding out amazing clients

  • The exact traits you should market to if you want committed clients

If you’ve been tempted to add a “revenue qualifier” to your messaging, listen to this first.

Connect with me outside the podcast!

  1. Continue the conversation in the Market Like a Boss Facebook group.

  2. Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.

Listen + Subscribe on ITUNES or STITCHER

I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!

  • Search for the podcast in your podcast app (Market Like a Boss)

  • Scroll down and click 5 stars

  • Tap “Write a Review” & enter a brief review

  • Press send

  continue reading

337 episodes

Artwork
iconShare
 
Manage episode 505329349 series 3349903
Content provided by Michelle Vroom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Vroom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

So many coaches are told to market to clients based on revenue.

Six-figure earners only.

“Serious” business owners only.

No one under X dollars allowed.

But here’s the truth:

Revenue doesn’t equal commitment.

I’ve met six-figure business owners who treat their business like a side hustle.

And I’ve met women making less who are all in and willing to do whatever it takes.

In this week’s episode, I’ll show you why marketing based on revenue can actually hold you back and how to call in the women who are truly ready (regardless of how much they’re making).

I talk about:

  • Why money doesn’t equal seriousness

  • How you might be accidentally weeding out amazing clients

  • The exact traits you should market to if you want committed clients

If you’ve been tempted to add a “revenue qualifier” to your messaging, listen to this first.

Connect with me outside the podcast!

  1. Continue the conversation in the Market Like a Boss Facebook group.

  2. Give me 30 minutes and I’ll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.

Listen + Subscribe on ITUNES or STITCHER

I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!

  • Search for the podcast in your podcast app (Market Like a Boss)

  • Scroll down and click 5 stars

  • Tap “Write a Review” & enter a brief review

  • Press send

  continue reading

337 episodes

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