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The Hidden Cost of Innovation: Building Ethical AI for Cannabis Tech with Special Guest Brad Bogus
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Discover the intersection of AI ethics and cannabis technology in this enlightening episode of Market Like a Badass with host Kristin McFarland and cannabis marketing expert Brad Bogus. Explore how to navigate critical ethical considerations that impact your marketing strategy.
In this episode, we dive deep into:
- How AI is reshaping cannabis marketing and technology implementation
- Brad's journey from traditional marketing to becoming a pioneering voice in cannabis tech
- Common pitfalls cannabis brands face when adopting new technologies
- Strategies for leveraging AI tools while maintaining authentic customer connections
- The future of data analytics and customer profiling in the cannabis industry
Brad shares his expertise on managing the complex attribution challenges unique to cannabis marketing and offers practical insights on how cannabis brands can effectively integrate AI without sacrificing the human touch.
Whether you're a cannabis brand looking to innovate responsibly, a marketer seeking to understand the cannabis tech landscape, or an entrepreneur navigating the evolving regulatory environment, this episode provides actionable insights for ethical technology adoption in the cannabis space.
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