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Build A Business That Outlives Your Dash
Manage episode 523421685 series 2974132
We sit down with marketing director Ryan Shinn to unpack how mission-led strategy, targeted outreach, and humble leadership scaled enterprise roofing results while keeping a human touch. From AI to handwritten notes, we trace what still works and why it matters.
• Ryan’s path from retail to B2B marketing
• Reframing telemarketing into targeted outreach
• Mission, vision, and goal cadence that drives ownership
• $170m revenue attributed since 2016
• Positioning for enterprise buyers and single-source warranties
• National scale with local execution
• Delegation, hiring for complementary strengths
• Giving credit to unlock innovation
• AI as an accelerant, not a crutch
• Analog touchpoints that cut through spam fatigue
• COVID pivots, remote enablement, and supply foresight
• Legacy, mentorship, and relationship-centered leadership
Visit us at centimark.com. Contact Ryan at [email protected]
Support the show
🎙 Market It With ATMA Podcast
Brought to you by Advent Trinity Marketing Agency
www.adventtrinity.com
Chapters
1. Meet Ryan Shinn And Centimark (00:00:00)
2. From Retail To B2B Marketing Leadership (00:03:00)
3. Redefining Telemarketing With Targeted Outreach (00:06:00)
4. Mission, Vision, And Goal Setting In Practice (00:10:30)
5. Culture, Ownership, And Measurable Impact (00:15:30)
6. Who Centimark Serves And Why Positioning Matters (00:20:40)
7. Value Proposition And Staying In Your Lane (00:26:30)
8. Delegation, Hiring, And Complementary Strengths (00:31:00)
9. What Sets Centimark Apart: Single-Source Warranty (00:36:00)
10. National Scale With Local Teams (00:41:00)
11. Systems Across A Massive Territory (00:46:00)
12. Marketing As Opportunity Cost, Not Expense (00:50:00)
13. Rewarding Ownership And Avoiding Micromanagement (00:55:00)
14. Leadership Without Insecurity And Credit-Stealing (01:00:00)
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