Ever wondered why insurance feels so complicated? In this illuminating conversation with Cliff and Cyndi Stubbs of Rhythm Insurance Agency, we uncover how genuine education and relationship-building have created extraordinary success in an industry often plagued by confusion and mistrust.
The name "Rhythm" wasn't chosen by accident. As Cliff explains, it emerged from his background as a drummer, but evolved to represent the changing rhythms of life that necessitate different insurance needs. This philosophy has guided their approach for over 20 years, leading to an astounding 96% client retention rate for Medicare customers and a three-million-dollar book of premium built entirely through referrals.
What makes their story particularly compelling is their commitment to education before sales. "Most people spend more time researching a new iPhone than their health insurance," Cliff points out. This knowledge gap leaves many vulnerable when they actually need their coverage. The Stubbs couple addresses this by ensuring clients understand exactly what they're purchasing, often providing free advice even when there's no immediate sale opportunity.
Their faith-based approach prioritizes doing right by people over maximizing short-term profits. "If you do the right thing, the money comes," Cliff shares, reflecting on countless situations where they've helped people without compensation, only to see those good deeds transform into referrals later.
For those considering entering the insurance industry, Cyndi offers invaluable advice about finding mentorship and setting realistic expectations. Her transition into the business provides a blueprint for success through proper guidance and community support.
Whether you're a business owner looking to build sustainable growth through trust, someone confused about insurance options, or an entrepreneur seeking a client-first business model, this conversation offers clear, actionable insights that challenge industry norms while delivering remarkable results.

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