This episode of MarCom Tech-niques explores how partners and family dynamics influence business decisions, PR, and crisis communications. It delves into the importance of understanding the people behind the contracts, using examples like Blake Lively, Ryan Reynolds, and Justin Baldoni to highlight how personal relationships can affect professional outcomes. The discussion emphasizes emotional intelligence, cultural awareness, and the value of getting to know business partners and their spouses to ensure mutual success in deals.

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🔳 Effective Marketing Strategies for Discreet Consumers: A Focus on Outliers

🔗 Spotify: https://open.spotify.com/episode/06tPBDwh7bMEyNRvSvFCFE

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🔳 Managing Crisis: Housekeeping Toward Your Branding

🔗 Spotify: https://open.spotify.com/episode/439DFH99efiI7vBRJMUJAP

🔗 Apple: https://podcasts.apple.com/us/podcast/managing-crisis-housekeeping-toward-your-branding/id1638390755?i=1000665404634

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