Welcome to Season 2 of MAPPED OUT! Lauren and Aurrie are kicking things off with a new format and a deep dive into paid advertising with guest expert David Nipps of NIPPS Media. If you've ever felt overwhelmed by the idea of running paid ads or wondered if they're worth the investment, this episode breaks down a VERYYYY practical, approachable framework for success.

Episode Highlights

• [00:00:33] Welcome back to Season 2 with a brand new format
• [00:02:12] Introduction to the voice memo guest format and paid ads focus
• [00:03:38] The non-negotiable nature of paid ads for visibility and growth
• [00:05:44] Introduction to David Nipps, founder of NIPPS Media
• [00:06:34] David's three essential mindset shifts for successful paid advertising
• [00:08:27] Why your audience IS on social media (no matter what you think!)
• [00:09:28] The three-phase cycle: Ignite, Optimize, and Scale
• [00:14:25] Vertical vs. horizontal scaling and how to protect your margins
• [00:17:37] Why measuring daily is critical for learning and pivoting quickly
• [00:21:27] The importance of creative and messaging in ad performance
• [00:24:24] Why ad length isn't as important as an engaging hook and story
• [00:29:11] Real-world testing strategies and funnel optimization
• [00:31:14] Using automation to track and celebrate conversion wins
• [00:34:13] B2B vs B2C advertising considerations

What You'll Learn

• Why viewing ads as an investment (not an expense) changes everything
• How to test small audiences before scaling your budget
• The exact formula for increasing your ad spend (15-20% per day)
• Why conversions require more skill than just getting clicks
• When to cut underperforming ads and how to duplicate winners
• The balance between highly produced ads and authentic UGC content
• Practical metrics to track daily to protect your margins
• Real examples of ads that maintain audience attention beyond the first few seconds
• How to optimize landing pages based on ad performance

Meet The Guest

David Nipps

• Founder of NIPPS Media
• Expert in paid advertising strategy
• 3+ years collaborating with Aurrie on successful ad campaigns
• Website: nippsmedia.com
• Instagram: @nippsmedia

Resources Mentioned

• Three-phase ad approach: Ignite, Optimize, Scale
• Meta Ads Manager
• Slack automation for conversion tracking
• ChatGPT for marketing strategy integration
• Flodesk for email marketing
• Superhuman for email management

Connect With Us

Have questions about paid advertising? Our DMs are open! Visit mappedoutpod.com to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.

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🎯 Mapped Out Moment (Your Homework)

1. View ads as an investment machine, not an expense. When you see paid advertising as a system that can turn $1 into $5 rather than just another bill, you'll approach scaling with excitement instead of hesitation.
2. Follow the three-phase cycle: Ignite, Optimize, and Scale. Most businesses fail because they collapse these phases. Start with small tests, cut what doesn't work, and gradually increase spending on the winners.
3. Measure your ads daily with intention. The businesses that successfully scale with paid ads monitor daily like a ritual, allowing them to learn faster and pivot quickly when performance changes.