Are TikTok trends all about chasing instant reach, or is there a deeper, authentic strategy behind the viral buzz? Join us as we dive into the world of TikTok marketing, exploring how creators and brands leverage trends to boost visibility while staying true to their voice. Whether you’re a content creator, marketer, or just curious about TikTok’s impact, this episode breaks down what really works in building a loyal audience on one of today’s hottest platforms.