Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Jim Vinoski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Vinoski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Manufacturing Talks
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Scott MacKenzie from Industrial Talk on making manufacturing cool again!
Manage episode 508080915 series 3417760
Content provided by Jim Vinoski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Vinoski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What a great show it made to have as our guest the one and only Scott MacKenzie, manufacturing advocate and industry commentator extraordinaire!
Scott is managing director of Industrial Talk Media, and he shared his journey from starting an industrial maintenance company to launching a media platform. He emphasized the importance of storytelling in manufacturing and the need to inspire the next generation. Scott discussed the challenges of workforce development, reshoring, and the necessity of better marketing and apprenticeship programs. He highlighted the role of passion and authenticity in promoting manufacturing careers. Scott also touched on the critical need for reliable capital and the potential of the capital market to support manufacturing growth. The conversation underscored the importance of engaging meaningfully with industry professionals and the public to foster a positive perception of manufacturing.
Highlights:
Scott's Journey into Industrial Media
- Scott's background, including taking a company public, retiring, and then starting an industrial maintenance company.
- His initial struggles with the business model of industrial maintenance and his decision to start a podcast to connect with potential clients.
The Evolution of Industrial Talk Media
- The importance of having a platform to share stories and connect with industry professionals.
- Scott's his philosophy of just doing it and overcoming initial fears and challenges.
- The need for more voices in the manufacturing industry and the importance of inspiring the next generation of manufacturers.
Challenges and Opportunities in Manufacturing
- The challenges of reshoring and the need for better marketing and education to attract the next generation of workers.
- The importance of promoting manufacturing as a viable career path and the role of apprenticeship programs.
- The need for better marketing strategies to attract talent and the challenges of finding reliable capital for manufacturing projects.
- Scott's experiences with staff augmentation and the challenges of managing a workforce in the industrial maintenance industry.
The Importance of Passion and Marketing in Manufacturing
- The importance of passion and engagement in marketing and promoting manufacturing.
- Creating landing pages and the challenges of navigating the digital marketing landscape.
- The need for meaningful relationships and engagement with potential clients and partners.
- The importance of showcasing the cool and innovative aspects of manufacturing to attract young talent.
This was a show packed with useful content and advice. You should really tune in the for the whole thing!
Find Scott's superb shows and more at the Industrial Talk website: https://industrialtalk.com/
173 episodes
Share
Manage episode 508080915 series 3417760
Content provided by Jim Vinoski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Vinoski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What a great show it made to have as our guest the one and only Scott MacKenzie, manufacturing advocate and industry commentator extraordinaire!
Scott is managing director of Industrial Talk Media, and he shared his journey from starting an industrial maintenance company to launching a media platform. He emphasized the importance of storytelling in manufacturing and the need to inspire the next generation. Scott discussed the challenges of workforce development, reshoring, and the necessity of better marketing and apprenticeship programs. He highlighted the role of passion and authenticity in promoting manufacturing careers. Scott also touched on the critical need for reliable capital and the potential of the capital market to support manufacturing growth. The conversation underscored the importance of engaging meaningfully with industry professionals and the public to foster a positive perception of manufacturing.
Highlights:
Scott's Journey into Industrial Media
- Scott's background, including taking a company public, retiring, and then starting an industrial maintenance company.
- His initial struggles with the business model of industrial maintenance and his decision to start a podcast to connect with potential clients.
The Evolution of Industrial Talk Media
- The importance of having a platform to share stories and connect with industry professionals.
- Scott's his philosophy of just doing it and overcoming initial fears and challenges.
- The need for more voices in the manufacturing industry and the importance of inspiring the next generation of manufacturers.
Challenges and Opportunities in Manufacturing
- The challenges of reshoring and the need for better marketing and education to attract the next generation of workers.
- The importance of promoting manufacturing as a viable career path and the role of apprenticeship programs.
- The need for better marketing strategies to attract talent and the challenges of finding reliable capital for manufacturing projects.
- Scott's experiences with staff augmentation and the challenges of managing a workforce in the industrial maintenance industry.
The Importance of Passion and Marketing in Manufacturing
- The importance of passion and engagement in marketing and promoting manufacturing.
- Creating landing pages and the challenges of navigating the digital marketing landscape.
- The need for meaningful relationships and engagement with potential clients and partners.
- The importance of showcasing the cool and innovative aspects of manufacturing to attract young talent.
This was a show packed with useful content and advice. You should really tune in the for the whole thing!
Find Scott's superb shows and more at the Industrial Talk website: https://industrialtalk.com/
173 episodes
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Similar to Manufacturing Talks
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
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…
continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
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