Mark Smith, Jeremy Taylor And Darren Discuss How To Deliver A Better Pitch

Managing Marketing

Content provided by TrinityP3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TrinityP3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

20d ago 53:09

MP3•Episode home

Jeremy Taylor, Managing Director and Mark Smith, Business Director of TrinityP3 UK discusses the complexities and challenges of the pitch process in the advertising industry an explore the notion that while many believe the pitch process is broken, it may simply need to evolve to better suit the modern landscape of marketing and media.

The conversation delves into the importance of chemistry in client-agency relationships, the role of procurement, and the need for a more streamlined and engaging pitch process. Mark and Jeremy introduce the concept of a 'BetterPitch' that emphasizes fun, focus, and flexibility, aiming to foster better relationships and outcomes in the advertising world.

As an industry, we need to move away from the question that is so often asked: “What should we do instead of pitching?” Rather, the questions we should be asking are: “What is the most appropriate way to pitch?” and “How can we make the pitching process better”.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

392 episodes

#MBA #Business #Marketing #TrinityP3 #New Zealand