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Kathryn Illy And Darren Chat On Navigating The Modern Marketing Revolution

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Manage episode 509314359 series 1048218
Content provided by TrinityP3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TrinityP3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising.

Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She shares the dichotomy of marketing being seen as both a cost center and a growth driver, the importance of metrics and accountability, and the need for collaboration across departments.

She emphasizes the balance between the art and science of marketing, the necessity for marketers to speak the language of business, and the value of professional credentials. Kathryn concludes with advice for young marketers on developing both hard and soft skills to succeed in the industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  continue reading

400 episodes

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Manage episode 509314359 series 1048218
Content provided by TrinityP3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TrinityP3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising.

Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She shares the dichotomy of marketing being seen as both a cost center and a growth driver, the importance of metrics and accountability, and the need for collaboration across departments.

She emphasizes the balance between the art and science of marketing, the necessity for marketers to speak the language of business, and the value of professional credentials. Kathryn concludes with advice for young marketers on developing both hard and soft skills to succeed in the industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  continue reading

400 episodes

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