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Carolyn Watson And Ellie Chat Life CVs, The Joys and Perils of Freelancing, and THAT Campaign Brief List

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Manage episode 453367056 series 1048218
Content provided by TrinityP3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TrinityP3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Carolyn Watson is a Melbourne based freelance copywriter who achieved some Linked In fame with her unique and original ‘Life CV’ post.

In a wide ranging discussion, Carolyn and Ellie talk about why she wrote the post and what she was saying about the experience of being a freelancer in the current climate; what needs to happen for agencies to work well with freelancers; the fine line between copywriting and strategy and why she describes herself as a stubbornly strategy-first copywriter; the limiting impact of personalisation on great communications; the threat, effect and opportunity of AI in copywriting; the effect of world pain on advertising industry pain; and her feminist perspective on the recent Campaign Brief Creatives list.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  continue reading

381 episodes

Artwork
iconShare
 
Manage episode 453367056 series 1048218
Content provided by TrinityP3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TrinityP3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Carolyn Watson is a Melbourne based freelance copywriter who achieved some Linked In fame with her unique and original ‘Life CV’ post.

In a wide ranging discussion, Carolyn and Ellie talk about why she wrote the post and what she was saying about the experience of being a freelancer in the current climate; what needs to happen for agencies to work well with freelancers; the fine line between copywriting and strategy and why she describes herself as a stubbornly strategy-first copywriter; the limiting impact of personalisation on great communications; the threat, effect and opportunity of AI in copywriting; the effect of world pain on advertising industry pain; and her feminist perspective on the recent Campaign Brief Creatives list.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  continue reading

381 episodes

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