Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In Pitching

Managing Marketing

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12M ago 38:46

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Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade.

Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.

As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia.

One of the more interesting insights was the breadth of disciplines research, particularly Data, CRM, Loyalty, Technology, Digital and SAAS development, which Anton discusses the implication for marketer and procurement wanting to select agencies and suppliers to meet their needs in these growing categories.

You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/

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For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

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