Ep146 Facts Tell, Stories Sell, with Gina Balarin

Manage Self, Lead Others: Emotional Intelligence and Leadership for Managers

Content provided by Nina Sunday. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nina Sunday or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

10M ago 28:38

MP3•Episode home

Marketing expert, International keynoter, TEDx speaker, Gina Balarin is author of "The Secret Army: Leadership Marketing and the Power of People".

Experience our episodes in a whole new way—watch every video version on our YouTube channel HERE Subscribe now to be the first to catch our next release.

SOUNDBITES

[2:57] "What do you mean, treat them as human beings? What's NOT treating them as a human being?"

[4:33] "What is the problem? The attitude of a manager - "I'm paying you to do the job you're paid to do; you don't need to know the big picture"?

[5:16] It's up to a manager to shine a light on a sense of progress, "Last year, you could only do this, but now look what you're doing!"

[7:14] "Why do people buy things?"

[8:57] "What story turns a prospect into a customer?"

[11:12] "Origin stories . . . Is it more important for team members working in the business vs. with prospects to turn them into customers?"

[13:08] "When you talk about managers inviting team members to tell stories and managers capturing stories, have you any advice for our listeners?"

[16:50] Nina: Asks why senior managers don't tell more stories.

[16:53] Fear and ignorance might prevent senior managers from storytelling. Leaders often rely on logic and numbers, though storytelling is powerful.

[17:28] Nina: Highlights that decisions are often made emotionally, not just logically.

[17:44] Gina: Explains how senior leaders focus on stats and profits, often undervaluing storytelling. Successful case studies mix facts with narrative.

[18:16] Nina: Asks for a one-minute example story.

[18:21] Gina: Shares a story about process improvement in a company, illustrating the importance of blending numbers with human stories.

[19:34] Gina: Emphasizes the importance of starting with numbers and weaving them into a story for impact.

[20:06] Nina: Asks for suggestions on using content creation as a team-building exercise.

[20:15] Gina: Shares a story about creating a collaborative project, “Recipes for Customer Success,” which brought a team together creatively.

[21:26] Gina: Explains how metaphor and creativity made the project engaging, using icons like spoons and ladles instead of traditional visuals.

[22:08] Nina: Adds the idea of using a metaphor like a river cruise to connect case studies.

[22:23] Gina: Highlights the value of integrating customer success stories into every piece of communication, from testimonials to case studies.

[22:49] Nina: Mentions the potential of showcasing customer stories on a company website.

[22:54] Gina: Confirms the importance of displaying customer success stories across all communication channels to build trust and credibility.

===

ABOUT GINA BALARIN

Master's Management Communication
Fellow - Chartered Institute of Marketing
Fellow - Australian Marketing Institute
Certified Practicing Marketer

For a FREE chapter from "The Secret Army: Leadership, Marketing and the Power of People".

https://www.verballistics.com.au/

LinkedIn: https://www.linkedin.com/in/ginabalarin/

===

ABOUT PODCAST HOST, NINA SUNDAY

Download Nina Sunday's book a free chapter titled, "Lead From The Front", an insightful deep dive into effective leadership.

1. Why “People Don't Quit Companies; They Quit Managers.”

2. The 8 Good Behaviors of a Manager.

3. Lead From the Front to Motivate Your Team.

Get your free PDF here < https://www.ninasunday.com/workplace-wisdom-lead-from-the-front >

===

Learn more about Nina Sunday’s in-person and live online training programs visit: https://www.brainpowertraining.com.au/signature-programs/

===

Nina helps people launch their own podcast or be invited as a podcast guest.

"I help you master interview and on-camera skills, to elevate your Executive Presence online.

If you want me to unpack your uniqueness and review your Authority Positioning and better stand out, you can grab a convenient time here

< https://www.brainpowertraining.com.au/calendar/ >

Learn more about your ad choices. Visit megaphone.fm/adchoices

171 episodes

#MBA #Business #Nina Sunday

Ep146 Facts Tell, Stories Sell, with Gina Balarin

Manage Self, Lead Others: Emotional Intelligence and Leadership for Managers

published 10M ago