"The most important conversations about your career are happening when you're not in the room." - Jessica Vogol

In this episode of Making Sense of Martech, host Jacqueline Freedman speaks with Jessica Vogol, former CMO of OfferFit, acquired by Braze, and marketing leader at Movable Ink. Jessica brings a practical lens to hot-button topics in marketing like AI, personalization, and vendor hype.

They dive into what real personalization means today, why marketers should be skeptical of vague AI claims, and how to build high-impact teams without chasing every new tool.

Whether you're in marketing ops, ABM, or leading a team through Martech transformation, this conversation delivers insight without the fluff.

• Why intent data and “agentic AI” may be overhyped

• How to define personalization in a way that actually matters

• What it takes to evolve testing beyond A/B

• How to lead teams that are AI-fluent, not just tool-obsessed

• Where the Martech landscape is headed next

• 00:00 – Intro: Who is Jessica Vogol?

• 00:46 – Rapid Fire: First marketing tool, overrated tech, and ABM

• 02:50 – What “real personalization” looks like in 2025

• 04:12 – AI in marketing: Red flags and realities

• 05:39 – The risk of generic AI-driven content

• 09:52 – Is A/B testing dead? Why decisioning wins

• 18:29 – Hiring for AI fluency & strategic focus

• 23:20 – Martech consolidation: What’s coming

• 25:32 – Final thoughts and guest recommendations

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