Sophie King went from being a fragrance creator on YouTube to starting her own fragrance brand, SOKI LONDON. She is a fragrance lover who turned her passion for perfume into a career. Her fragrances have "main character energy" (her words, not mine) and she's worked with British perfumers to create a unique fragrance brand that caters to people who love scents with bold personalities. In this episode, Sophie talks about her journey from YouTuber to brand founder, where her love of fragrance started, the challenges of starting a fragrance brand, and how being a part of The Fragrance Foundation UK's Next Gen Accelerator Programme has helped her develop her business.

You can find out more about Sophie and SOKI LONDON on the brand's website: https://sokilondon.com/

Follow the brand on instagram: https://www.instagram.com/sokilondon/

Sophie's emotional connection scent is Jimmy Choo Eau de Parfum.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

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