#277: Game Pitching Tips From a Toy Industry Insider with Tanya Thompson

Making It in The Toy Industry | Start A Toy Business

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Have you ever had a game idea pop into your head and thought, “This could be huge… but how do I even pitch it?” Or maybe you’ve been sitting on a finished prototype, wondering if it’s really “good enough” to get in front of a big toy company. If you’ve been dreaming of turning your game concept into a real product on shelves, this episode is made for you.

In this episode of Making It in the Toy Industry, we’re bringing back an oldie but a goodie conversation that I had with Tanya Thompson, the Senior Director Inventor Relations and Innovation for Hasbro Gaming. With over 15 years of experience in the industry, Tanya started out as a math teacher before making the leap into the toy biz, and now she’s the go-to gatekeeper for inventor-submitted game ideas at a major toy company.

During our chat, Tanya breaks down exactly what it takes to pitch a winning game idea including what not to do. She shares what she looks for in a prototype, what your sizzle video must include, and how long it actually takes to get feedback once you pitch. You’ll also learn why being first matters, how many ideas they see each year (spoiler: it's a lot), and the number one mistake new inventors make when pitching.

So if you’ve ever dreamed of getting your game licensed or just want to level up your pitch game, grab a notebook and hit play. This episode is packed with the kind of insider knowledge that could turn your idea into the next family game night hit!

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