Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Azhelle Wade | The Toy Coach | Toy Creators Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Azhelle Wade | The Toy Coach | Toy Creators Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

#263: NY Toy Fair 2025 Exclusive Interview with Cameron Ring

22:51
 
Share
 

Manage episode 473328306 series 2794005
Content provided by Azhelle Wade | The Toy Coach | Toy Creators Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Azhelle Wade | The Toy Coach | Toy Creators Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

With over 13,000 followers on TikTok and millions of video views, Lost Boy Entertainment is forging a new path for launching a successful game brand. To continue our New York Toy Fair 2025 interview series, I sit down with Cameron Ring, co-founder of Lost Boy Entertainment.

Lost Boy Entertainment is a rising game company that started with just 500 copies of their first game in 2020 and now has products online and in major retailers.

The company is composed of 3 cousins who handle everything from designing games to shipping orders and marketing. In our talk Cameron shares how they started small on Amazon, shipping games from their garage and how they eventually expanded into retail.

This episode is a great 101 on the power of identifying a market gap, filling a need, and self funding your launch. If you’re considering a show like New York Toy Fair might be the best next step for your brand, listen in on why rushing in too soon could actually hurt your business.

My favorite takeaway from this interview with Cameron revolves around distribution channels, but you’ll have to hit play to find out exactly what was so insightful about that conversation.

Listen for These Important Moments!

  • [04:40] - Cameron and his cousins manufactured just 500 copies of their first game Plunder, and after selling out multiple times on Amazon, they realized they had something special on their hands.
  • [08:10] - Learn why Cameron says he values selling in multiple channels for different reasons.
  • [14:39] - How did Cameron and the Lost Boy Entertainment team know that they were ready for New York Toy Fair? Well they started building at smaller shows first.
  • [20:00] - What has been the biggest secret to the success of Lost Boy Entertainment? Was it TikTok marketing, smart distribution, or steady and slow growth? Perhaps all three…

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

  continue reading

269 episodes

Artwork
iconShare
 
Manage episode 473328306 series 2794005
Content provided by Azhelle Wade | The Toy Coach | Toy Creators Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Azhelle Wade | The Toy Coach | Toy Creators Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

With over 13,000 followers on TikTok and millions of video views, Lost Boy Entertainment is forging a new path for launching a successful game brand. To continue our New York Toy Fair 2025 interview series, I sit down with Cameron Ring, co-founder of Lost Boy Entertainment.

Lost Boy Entertainment is a rising game company that started with just 500 copies of their first game in 2020 and now has products online and in major retailers.

The company is composed of 3 cousins who handle everything from designing games to shipping orders and marketing. In our talk Cameron shares how they started small on Amazon, shipping games from their garage and how they eventually expanded into retail.

This episode is a great 101 on the power of identifying a market gap, filling a need, and self funding your launch. If you’re considering a show like New York Toy Fair might be the best next step for your brand, listen in on why rushing in too soon could actually hurt your business.

My favorite takeaway from this interview with Cameron revolves around distribution channels, but you’ll have to hit play to find out exactly what was so insightful about that conversation.

Listen for These Important Moments!

  • [04:40] - Cameron and his cousins manufactured just 500 copies of their first game Plunder, and after selling out multiple times on Amazon, they realized they had something special on their hands.
  • [08:10] - Learn why Cameron says he values selling in multiple channels for different reasons.
  • [14:39] - How did Cameron and the Lost Boy Entertainment team know that they were ready for New York Toy Fair? Well they started building at smaller shows first.
  • [20:00] - What has been the biggest secret to the success of Lost Boy Entertainment? Was it TikTok marketing, smart distribution, or steady and slow growth? Perhaps all three…

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

  continue reading

269 episodes

Minden epizód

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play