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#252: How One Company’s Bubble Toy Got Nominated For A Major Toy Award with Ron Weizman

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Manage episode 458749461 series 2794005
Content provided by Azhelle Wade | The Toy Coach | Toy Creators Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Azhelle Wade | The Toy Coach | Toy Creators Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The highest honor your toy can get in this industry is the Toy of the Year® (TOTY®). This award is so coveted, that just a nomination alone has been said to boost sales and recognition of the brands lucky enough to earn one. A TOTY win can trigger a flood of retailers knocking on your door, desperate to get your product on their shelves.

So what does it take to get a TOTY nomination? That’s what we’re breaking down in today’s episode.

In this episode, Ron Weizman, co-founder of South Beach Bubbles shares how a simple idea to get his kids off screens turned into a thriving toy business focused on outdoor play.

Ron shares how his team turned classic bubble play into the never-before-seen Poppin Colorz line, and how it made its way to be nominated at the 2025 Toy of the Year® (TOTY®) Awards.

Ron opens up about the scientific challenges of making stain-free colored bubbles, how to stand in a crowded toy market, and why waiting for perfection isn’t always the best move for your idea.

If your eye is on a future TOTY nomination, this episode is one you can’t miss.
Listen For These Important Moments:

  • [01:46] - The Importance of Unfiltered Feedback in the Toy Industry
  • [04:33] - The Birth of South Beach Bubbles
  • [09:17] - What Went Through in Making PoppinColorz Bubbles
  • [11:30] - Challenges and Successes that Ron & South Beach Bubbles Experienced
  • [17:32] - Balancing Imagination and Practicality in the Toy Industry
  • [18:47] - How Embracing Higher Price Points Can Lead To Your Toy’s Success
  • [19:20] - PoppinColorz In The Making
  • [23:27] - How South Beach Bubbles Creates A Trend Of Their Own
  • [27:44] - Why Perfection Isn’t Necessary
  • [31:26] - Creating a Lasting Community Impact by Giving Back

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

  continue reading

278 episodes

Artwork
iconShare
 
Manage episode 458749461 series 2794005
Content provided by Azhelle Wade | The Toy Coach | Toy Creators Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Azhelle Wade | The Toy Coach | Toy Creators Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The highest honor your toy can get in this industry is the Toy of the Year® (TOTY®). This award is so coveted, that just a nomination alone has been said to boost sales and recognition of the brands lucky enough to earn one. A TOTY win can trigger a flood of retailers knocking on your door, desperate to get your product on their shelves.

So what does it take to get a TOTY nomination? That’s what we’re breaking down in today’s episode.

In this episode, Ron Weizman, co-founder of South Beach Bubbles shares how a simple idea to get his kids off screens turned into a thriving toy business focused on outdoor play.

Ron shares how his team turned classic bubble play into the never-before-seen Poppin Colorz line, and how it made its way to be nominated at the 2025 Toy of the Year® (TOTY®) Awards.

Ron opens up about the scientific challenges of making stain-free colored bubbles, how to stand in a crowded toy market, and why waiting for perfection isn’t always the best move for your idea.

If your eye is on a future TOTY nomination, this episode is one you can’t miss.
Listen For These Important Moments:

  • [01:46] - The Importance of Unfiltered Feedback in the Toy Industry
  • [04:33] - The Birth of South Beach Bubbles
  • [09:17] - What Went Through in Making PoppinColorz Bubbles
  • [11:30] - Challenges and Successes that Ron & South Beach Bubbles Experienced
  • [17:32] - Balancing Imagination and Practicality in the Toy Industry
  • [18:47] - How Embracing Higher Price Points Can Lead To Your Toy’s Success
  • [19:20] - PoppinColorz In The Making
  • [23:27] - How South Beach Bubbles Creates A Trend Of Their Own
  • [27:44] - Why Perfection Isn’t Necessary
  • [31:26] - Creating a Lasting Community Impact by Giving Back

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

  continue reading

278 episodes

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