Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Azhelle Wade | The Toy Coach | Toy Creators Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Azhelle Wade | The Toy Coach | Toy Creators Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

#240: Getting Media Attention For Your Plush Brand with Hugimals Founder Marina Khidekel

54:14
 
Share
 

Manage episode 444269410 series 2794005
Content provided by Azhelle Wade | The Toy Coach | Toy Creators Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Azhelle Wade | The Toy Coach | Toy Creators Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever wondered how a toy brand can also serve as a wellness tool? In this episode of Making It In The Toy Industry, Azhelle Wade interviews Marina Khidekel, the founder of Hugimals World. Discover how Marina transitioned from a successful health journalist to a toy entrepreneur on a mission to address anxiety and stress with weighted plush toys. Marina shares personal life experiences that inspired the creation of Hugimals, which has been featured in prominent media outlets such as, Time Magazine, Parents Magazine, Good Housekeeping’s Best Toys, and the Today Show’s It List. During this chat you’ll learn a bit about product development and distribution, the brand's marketing strategies (plus how to make them your own), and the power of thoughtful media engagement.

Marina Khidekel details her unexpected journey into the toy industry, highlighting the importance of aesthetic appeal and emotional connectivity in product design. Walk through the challenges and triumphs of launching a plush line, and creating a whole new category in the toy industry.Marina shares her experience working with experts to ensure product efficacy, and how grassroots efforts led to media success. If you are considering launching a toy line in a newish category that may not be getting a lot of love right now, this episode is a must listen.

Listen For These Important Moments

  • 02:51 Marina’s Journey: From Journalism to Toymaking
  • 04:49 Creating a New Toy Category During the Pandemic
  • 05:55 Aesthetic and Design Story of Hugimals
  • 08:12 Hugimal’s Recognition in Big Publications
  • 12:19 Role of Pilot Programs in Product Validation
  • 25:46 Leveraging Media Expertise for Brand Success
  • 29:55 Changes in the Media Industry
  • 35:27 New Products from Hugimals World
  • 38:49 Importance of Experts & Research in Toy Development
  • 49:37 Marina’s Favorite Toy as a Kid

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

  continue reading

269 episodes

Artwork
iconShare
 
Manage episode 444269410 series 2794005
Content provided by Azhelle Wade | The Toy Coach | Toy Creators Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Azhelle Wade | The Toy Coach | Toy Creators Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever wondered how a toy brand can also serve as a wellness tool? In this episode of Making It In The Toy Industry, Azhelle Wade interviews Marina Khidekel, the founder of Hugimals World. Discover how Marina transitioned from a successful health journalist to a toy entrepreneur on a mission to address anxiety and stress with weighted plush toys. Marina shares personal life experiences that inspired the creation of Hugimals, which has been featured in prominent media outlets such as, Time Magazine, Parents Magazine, Good Housekeeping’s Best Toys, and the Today Show’s It List. During this chat you’ll learn a bit about product development and distribution, the brand's marketing strategies (plus how to make them your own), and the power of thoughtful media engagement.

Marina Khidekel details her unexpected journey into the toy industry, highlighting the importance of aesthetic appeal and emotional connectivity in product design. Walk through the challenges and triumphs of launching a plush line, and creating a whole new category in the toy industry.Marina shares her experience working with experts to ensure product efficacy, and how grassroots efforts led to media success. If you are considering launching a toy line in a newish category that may not be getting a lot of love right now, this episode is a must listen.

Listen For These Important Moments

  • 02:51 Marina’s Journey: From Journalism to Toymaking
  • 04:49 Creating a New Toy Category During the Pandemic
  • 05:55 Aesthetic and Design Story of Hugimals
  • 08:12 Hugimal’s Recognition in Big Publications
  • 12:19 Role of Pilot Programs in Product Validation
  • 25:46 Leveraging Media Expertise for Brand Success
  • 29:55 Changes in the Media Industry
  • 35:27 New Products from Hugimals World
  • 38:49 Importance of Experts & Research in Toy Development
  • 49:37 Marina’s Favorite Toy as a Kid

Send The Toy Coach Fan Mail!

Support the show

Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

  continue reading

269 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play