Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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đď¸ Marketing to the Human Brain: Scarcity, Psychology & Taylor Swift Tickets with Dr. Mindy Weinstein {Replay}
Manage episode 474730175 series 2715252
Content provided by IBM Big Data & Analytics Hub, IBM Big Data, and Analytics Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IBM Big Data & Analytics Hub, IBM Big Data, and Analytics Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
⨠Updated April 1, 2025
What do Tickle Me Elmo, bourbon, and Taylor Swift tickets have in common? Scarcity. And in the world of marketing, it's one of the most powerful forces you can harness.
This week, weâre throwing it back to one of our most insightful interviews â a conversation with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, marketing professor at Grand Canyon University, Columbia Business School, and Wharton, and author of The Power of Scarcity.
We dig into:
- The psychology behind scarcity and why it drives us to act now
- The four types of scarcity (youâll want to write these down!)
- How top brands â and yes, bourbon sellers â use scarcity to spark action
- Why "reaching humans" in digital marketing is more nuanced than ever
- How you can ethically and effectively use scarcity to boost business results
đ About the Book:
In The Power of Scarcity, Dr. Weinstein combines her background in marketing and psychology to break down how scarcity messaging influences decision-making â and how you can leverage it to drive revenue, deepen loyalty, and create urgency without manipulation. With research, real-world examples, and interviews from brands like McDonaldâs and 1-800-Flowers, itâs a must-read for anyone looking to up their marketing game.
đ Timestamps:
01:41 Meet "Marketer" Mindy Weinstein
04:42 Technology in Marketing
07:50 One of the top women in digital marketing
09:12 The Power of Scarcity
19:16 The Four Types of Scarcity
20:41 Bourbon Scarcity
21:47 Businesses Leveraging Scarcity
đ§ Connect with Dr. Weinstein:
đ LinkedIn: linkedin.com/in/mindydweinstein
đ Book: persuasioninbusiness.com
đ Website: marketmindshift.com
đ§ Originally aired: Season 7, Episode 5
Want to be featured on Making Data Simple? Drop us a note at [email protected] and tell us why you should be next! Hosted by Al Martin, WW VP Technical Sales at IBM â where we explore cutting-edge tech, business innovation, and the human side of leadership... all while keeping it simple & fun.
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
343 episodes
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Manage episode 474730175 series 2715252
Content provided by IBM Big Data & Analytics Hub, IBM Big Data, and Analytics Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IBM Big Data & Analytics Hub, IBM Big Data, and Analytics Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
⨠Updated April 1, 2025
What do Tickle Me Elmo, bourbon, and Taylor Swift tickets have in common? Scarcity. And in the world of marketing, it's one of the most powerful forces you can harness.
This week, weâre throwing it back to one of our most insightful interviews â a conversation with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, marketing professor at Grand Canyon University, Columbia Business School, and Wharton, and author of The Power of Scarcity.
We dig into:
- The psychology behind scarcity and why it drives us to act now
- The four types of scarcity (youâll want to write these down!)
- How top brands â and yes, bourbon sellers â use scarcity to spark action
- Why "reaching humans" in digital marketing is more nuanced than ever
- How you can ethically and effectively use scarcity to boost business results
đ About the Book:
In The Power of Scarcity, Dr. Weinstein combines her background in marketing and psychology to break down how scarcity messaging influences decision-making â and how you can leverage it to drive revenue, deepen loyalty, and create urgency without manipulation. With research, real-world examples, and interviews from brands like McDonaldâs and 1-800-Flowers, itâs a must-read for anyone looking to up their marketing game.
đ Timestamps:
01:41 Meet "Marketer" Mindy Weinstein
04:42 Technology in Marketing
07:50 One of the top women in digital marketing
09:12 The Power of Scarcity
19:16 The Four Types of Scarcity
20:41 Bourbon Scarcity
21:47 Businesses Leveraging Scarcity
đ§ Connect with Dr. Weinstein:
đ LinkedIn: linkedin.com/in/mindydweinstein
đ Book: persuasioninbusiness.com
đ Website: marketmindshift.com
đ§ Originally aired: Season 7, Episode 5
Want to be featured on Making Data Simple? Drop us a note at [email protected] and tell us why you should be next! Hosted by Al Martin, WW VP Technical Sales at IBM â where we explore cutting-edge tech, business innovation, and the human side of leadership... all while keeping it simple & fun.
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
343 episodes
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Similar to Making Data Simple
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants â The Disney Dilemma â focuses on Disneyâs ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpotâs CMO) and Kieran Flanagan (Zapierâs CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youâll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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It didnât all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ânice to haveâ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the worldâturning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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