Making a Scene Presents - How to Use Web3 and the Decentralized Music Industry to Build a Sync Licensing Business

If you’ve been in music for a while, you already know the truth — streaming doesn’t pay the bills. The pennies per play model has pushed more and more indie musicians to look for other ways to earn. One of the most powerful options out there is sync licensing — getting your music placed in movies, TV shows, commercials, games, and digital content. But here’s where things get interesting: the rise of blockchain and Web3 technology now makes it possible for independent artists to build their own sync licensing businesses without the middlemen who have always taken the biggest cuts.

Let’s walk through what that actually looks like. We’ll start with what sync licensing really means, why the traditional system is so broken, and then dive into how Web3 and smart contracts can give you total control over your rights and royalties. By the end, you’ll understand exactly how to set up a decentralized sync licensing business that works for you, not for the labels.

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