In this final episode of the Build Your Brand series, Norbert Elnar and Bennie Smith, Jr. unpack the final pillar of the Kingdom Brand Compass—the Message. This is the soul of your brand—the conviction that never changes, no matter the season, trend, or campaign.
If you've ever felt like your message was all over the place—or worried that your brand was chasing relevance instead of standing on truth—this episode is the clarity you’ve been praying for.
🔥 In This Episode, You’ll Learn:
✅ The difference between a Kingdom brand message and a tagline
✅ Why your message is the “needle of the compass” that anchors direction
✅ How your conviction creates brand consistency—and trust
✅ Real-life examples of messages for coaches, nonprofits, designers, and entrepreneurs
✅ How to craft a message that reflects your Mandate, Ministry, and Mission
✅ Why a clear message builds faith, trust, and authority
📌 Quote Worth Remembering
"The message is not your slogan. It's your conviction."
👟 Your Challenge This Week:
Take 15–30 minutes of quiet time. Write a 1–2 sentence Kingdom Brand message—your version of being salt and light. Then share it in the comments or DM us on Instagram.
💬 Mentioned in This Episode:
📚 Learn the full framework: masterpiecebrands.com
🧭 Take our FREE Social Media Presence: https://masterpiecebrands.com/socialmediaquiz
Join our Community of Kingdom Brand Leaders: https://masterpiece-business.com/
🤝 Connect with Bennie: @benniesmithjr
📌 Follow Norbert: @norbertelnar
🎧 Don’t just build a brand that sells. Build a brand that stands. One message. One conviction. One Kingdom mission.

Looking for a way to build up your own kingdom brand? Join the Masterpiece Kingdom Brand Building Course where you will learn how to apply the best practices in marketing and branding to your brand - all while staying aligned with and true to God's plan. Find out more here: https://www.masterpiecebrands.com/1-click-sales