Marketing In The Age Of Trolls With Cass Cooper Making A Marketer podcast

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Marketing in the Age of Trolls with Cass Cooper

11d ago 32:37

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*RE-RELEASE TIME* Episode 179 brings us back to 129 with Cass Cooper.

Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight.

There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced.

"I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through."

We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness.

Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan

Our guest:

Cass Cooper is laser focused on bringing equity and inclusion to the IT Channel and Tech by building inclusive cultures and removing bias from institutional processes. As the DEI Community Leader at The Channel Company, Cooper assists organizations as they create cultures that thrive in business because of their inclusivity. She’s an expert chaos whisperer, assisting leaders as they make sense of the cultural complexities of bias and exclusion. She builds on what teams do well, while filling in the gaps of what’s unknown to streamline processes to create healthy corporate cultures and increase a sense of belonging.

Cooper knows that data-driven change management is the key to inclusion, because when organizations know better, they do better.

Cooper received her BA in Women’s and Gender Studies from DePaul University, Chicago, and a Master of Human Relations, Inclusive Leadership, from the University of Oklahoma. Her 20 years as an award-winning sales, events, and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos, while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected.

Cooper is an avid reader, podcast consumer, and mom to one tiny human and many plants.

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