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Demystifying Dark Social in Digital Marketing with Krissy Buck

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Manage episode 444292554 series 2380666
Content provided by Megan C. Powers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megan C. Powers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing.

Learn About...
- What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies.
- Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity.
- Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers.
- Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics.
- The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences.

Our Guest...
Krissy Buck is the Program Director of Shock Starter, a student-led digital marketing agency, and an educator at WSU Tech. With experience as Chief Community Officer at QuiCC, Krissy expanded their user base to 77 countries in just ten months. She also serves as Vice Chair of Digital Wichita, a non-profit dedicated to educating the local marketing and business community on the latest digital marketing trends.

We recorded this one LIVE - go HERE to see us on video.

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 157, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

  continue reading

174 episodes

Artwork
iconShare
 
Manage episode 444292554 series 2380666
Content provided by Megan C. Powers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megan C. Powers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing.

Learn About...
- What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies.
- Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity.
- Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers.
- Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics.
- The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences.

Our Guest...
Krissy Buck is the Program Director of Shock Starter, a student-led digital marketing agency, and an educator at WSU Tech. With experience as Chief Community Officer at QuiCC, Krissy expanded their user base to 77 countries in just ten months. She also serves as Vice Chair of Digital Wichita, a non-profit dedicated to educating the local marketing and business community on the latest digital marketing trends.

We recorded this one LIVE - go HERE to see us on video.

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 157, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

  continue reading

174 episodes

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