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MYM 187 | Mindset Shifts for Measurement Success: Insights from Mercer

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Manage episode 467422276 series 3305131
Content provided by Kay Suthar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kay Suthar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode, Kay sits down with Chris Mercer, widely known as Mercer, Co-Founder of MeasurementMarketing.io. Mercer shares his transformative journey from building WordPress websites to becoming an authority in measurement and marketing strategies. Known for simplifying complex data analytics into actionable steps, Mercer explains how businesses can shift their mindset and
measurement strategies to drive results. Whether you're a startup, small business, or scaling organization, Mercer’s insights into data-driven decision-making and strategic mindset shifts will revolutionize how you approach your business operations and growth.
What to Expect in this Episode:
00:00 — Introduction to Chris Mercer and his journey into measurement marketing.
00:02 — From WordPress to Measurement Marketing: How Mercer identified the market need.
00:06 — The Power of Listening to the Market: Pivoting based on customer demand.
00:11 — The First Thing Businesses Should Measure: Simplifying your data approach.
00:17 — Simplicity is a Skill: Avoiding overcomplicated measurement systems.
00:21 — Stages of Business Measurement: Cave, Valley, and Summit explained.
00:31 — Avoiding the Helicopter in the Cave Trap: Why starting with simplicity matters.
00:37 — The Role of Mindset in Business Success: Useful beliefs and being open to being wrong.
00:45 — Building Measurement Muscle: Developing systems and growing naturally.
00:52 — Introduction to Profit School: Optimizing team structures and workflows.
01:02 — Key Takeaways for Entrepreneurs: Mindset, systems, and simplicity in scaling.
Guest Bio:
Chris Mercer, widely known as Mercer, is the Co-Founder of MeasurementMarkeƟng.io, an industry- leading platform dedicated to helping businesses simplify their analytics and make data-driven decisions. With years of experience in digital marketing, Mercer is a sought-after speaker at prestigious events like Traffic & Conversion Summit, Social Media Marketing World, and Content Jam. He specializes in demystifying data analytics and empowering entrepreneurs to measure what truly matters in their
businesses.

Connect with Chris Mercer:

Measurement Marketing Website: https://measurementmarketing.io
Profit School Website: https://profitschool.com
LinkedIn: Chris Mercer on LinkedIn
Connect with your Host, Kay Suthar
Business Website:
https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Podcast: https://www.makeyourmarkpodcast.com/
Email: [email protected]
FREE Gifts from Kay Suthar:

Key Takeaway:
Understanding measurement isn't about drowning in data—it's about asking the right questions, collecting meaning


FREE Gifts from Kay Suthar:

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

  continue reading

216 episodes

Artwork
iconShare
 
Manage episode 467422276 series 3305131
Content provided by Kay Suthar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kay Suthar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode, Kay sits down with Chris Mercer, widely known as Mercer, Co-Founder of MeasurementMarketing.io. Mercer shares his transformative journey from building WordPress websites to becoming an authority in measurement and marketing strategies. Known for simplifying complex data analytics into actionable steps, Mercer explains how businesses can shift their mindset and
measurement strategies to drive results. Whether you're a startup, small business, or scaling organization, Mercer’s insights into data-driven decision-making and strategic mindset shifts will revolutionize how you approach your business operations and growth.
What to Expect in this Episode:
00:00 — Introduction to Chris Mercer and his journey into measurement marketing.
00:02 — From WordPress to Measurement Marketing: How Mercer identified the market need.
00:06 — The Power of Listening to the Market: Pivoting based on customer demand.
00:11 — The First Thing Businesses Should Measure: Simplifying your data approach.
00:17 — Simplicity is a Skill: Avoiding overcomplicated measurement systems.
00:21 — Stages of Business Measurement: Cave, Valley, and Summit explained.
00:31 — Avoiding the Helicopter in the Cave Trap: Why starting with simplicity matters.
00:37 — The Role of Mindset in Business Success: Useful beliefs and being open to being wrong.
00:45 — Building Measurement Muscle: Developing systems and growing naturally.
00:52 — Introduction to Profit School: Optimizing team structures and workflows.
01:02 — Key Takeaways for Entrepreneurs: Mindset, systems, and simplicity in scaling.
Guest Bio:
Chris Mercer, widely known as Mercer, is the Co-Founder of MeasurementMarkeƟng.io, an industry- leading platform dedicated to helping businesses simplify their analytics and make data-driven decisions. With years of experience in digital marketing, Mercer is a sought-after speaker at prestigious events like Traffic & Conversion Summit, Social Media Marketing World, and Content Jam. He specializes in demystifying data analytics and empowering entrepreneurs to measure what truly matters in their
businesses.

Connect with Chris Mercer:

Measurement Marketing Website: https://measurementmarketing.io
Profit School Website: https://profitschool.com
LinkedIn: Chris Mercer on LinkedIn
Connect with your Host, Kay Suthar
Business Website:
https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Podcast: https://www.makeyourmarkpodcast.com/
Email: [email protected]
FREE Gifts from Kay Suthar:

Key Takeaway:
Understanding measurement isn't about drowning in data—it's about asking the right questions, collecting meaning


FREE Gifts from Kay Suthar:

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

  continue reading

216 episodes

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