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Make Better Wealth Decisions: How Financial Advisor's Blind Spots Can Hurt Your Investments in a Rapidly Changing World
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#206 | How To Build Trust As A Financial Advisor When Financial Influencers Are Taking The Spotlight
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Are financial influencers reshaping how people make money decisions—and leaving financial advisors behind?
In this episode of Make Better Wealth Decisions, host John De Goey sits down with Mike Schwartze, co-founder of Basis Point Media, to unpack the growing role of financial influencers in shaping public opinion and trust. They dive into how everyday investors decide who to believe, what advisors can learn from influencer strategies, and why building trust at scale is no longer optional.
You’ll discover:
- Why financial influencers build trust so quickly—and what advisors can borrow from their playbook.
- The biggest mistake financial advisors make when creating content and how to avoid sounding transactional.
- A practical way to balance education, engagement, and storytelling so your message resonates.
🎧 Listen now to learn how to cut through the noise, compete with financial influencers, and build lasting trust with your audience.
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