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Julia Cosgrove (Founder: Afar)

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Manage episode 495126832 series 3462765
Content provided by Patrick Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrick Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

THE ROADS LESS TRAVELED

Much of travel media comes with a kind of sheen to it. A gloss. Whether you are traveling Italy with a hungry celebrity or cruising Alaska in the pages of a magazine, the photos are big and Photoshopped, the text kind of breathless. And while Afar has plenty of both, it just feels a bit different. It is not a magazine that puts a focus on consumption but on feeling. On the experience of travel.

Julia Cosgrove has been atop Afar’s masthead from the beginning. She comes from a magazine and journalism family. And despite their warnings about the industry, she joined the family business anyway because what kid listens to their parents? When the founders of Afar Media plucked her out of ReadyMade magazine and told her that no other travel magazine felt experiential to them, she understood and joined the team.

Travel media has changed a lot over the years. One has to ask what moves a media consumer more: a magazine article about a beach in Croatia or the TikToks of numerous influencers on that same beach, extolling its virtues, reaching their millions of fans?

Afar doesn’t care. Because it believes in its mission and marches on, now in its 15th year, inviting its readers to experience the world, by diving in.

This episode is made possible by our friends at Freeport Press.

A production of Magazeum LLC ©2021–2025

  continue reading

107 episodes

Artwork
iconShare
 
Manage episode 495126832 series 3462765
Content provided by Patrick Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrick Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

THE ROADS LESS TRAVELED

Much of travel media comes with a kind of sheen to it. A gloss. Whether you are traveling Italy with a hungry celebrity or cruising Alaska in the pages of a magazine, the photos are big and Photoshopped, the text kind of breathless. And while Afar has plenty of both, it just feels a bit different. It is not a magazine that puts a focus on consumption but on feeling. On the experience of travel.

Julia Cosgrove has been atop Afar’s masthead from the beginning. She comes from a magazine and journalism family. And despite their warnings about the industry, she joined the family business anyway because what kid listens to their parents? When the founders of Afar Media plucked her out of ReadyMade magazine and told her that no other travel magazine felt experiential to them, she understood and joined the team.

Travel media has changed a lot over the years. One has to ask what moves a media consumer more: a magazine article about a beach in Croatia or the TikToks of numerous influencers on that same beach, extolling its virtues, reaching their millions of fans?

Afar doesn’t care. Because it believes in its mission and marches on, now in its 15th year, inviting its readers to experience the world, by diving in.

This episode is made possible by our friends at Freeport Press.

A production of Magazeum LLC ©2021–2025

  continue reading

107 episodes

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