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Content provided by Kyle Conarro and Landon Bennett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Conarro and Landon Bennett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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55 : Landon Chats with Bethany Stachenfeld of Sendspark

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Manage episode 344132261 series 2571856
Content provided by Kyle Conarro and Landon Bennett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Conarro and Landon Bennett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

https://www.sendspark.com/

  • Bethany breaks down Sendspark
  • The problem of stale content in help center
  • Bethany discusses integration into Intercom
  • Bethany explains origins of Sendspark, was in marketing at another company when she and co-founder realized the need
  • Bethany as a Userfeed customer
  • Fundraising for Sendspark, product usage metrics and activation
  • Initial product Dev strategies, funding and spending
  • Bethany working in NYC
  • Energy of NYC and getting sick
  • Grind during the week, weekends for sleep
  • Landon asks “who is harder to market to - developers or sales people?”
  • Struggles of email marketing, the need for more human connection in marketing
  • Landon using Notion, problem of lack of context
  • Sendspark marketing channels, organic traffic
  • How-to-SEO
  • Sendspark partnerships
  • Landon testing rankings, name changes
  • YouTube vid SEO tips from Bethany
  • Landon using Intercom for Userfeed
  • Bethany using vid email for lead generation on website

  continue reading

62 episodes

Artwork
iconShare
 
Manage episode 344132261 series 2571856
Content provided by Kyle Conarro and Landon Bennett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Conarro and Landon Bennett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

https://www.sendspark.com/

  • Bethany breaks down Sendspark
  • The problem of stale content in help center
  • Bethany discusses integration into Intercom
  • Bethany explains origins of Sendspark, was in marketing at another company when she and co-founder realized the need
  • Bethany as a Userfeed customer
  • Fundraising for Sendspark, product usage metrics and activation
  • Initial product Dev strategies, funding and spending
  • Bethany working in NYC
  • Energy of NYC and getting sick
  • Grind during the week, weekends for sleep
  • Landon asks “who is harder to market to - developers or sales people?”
  • Struggles of email marketing, the need for more human connection in marketing
  • Landon using Notion, problem of lack of context
  • Sendspark marketing channels, organic traffic
  • How-to-SEO
  • Sendspark partnerships
  • Landon testing rankings, name changes
  • YouTube vid SEO tips from Bethany
  • Landon using Intercom for Userfeed
  • Bethany using vid email for lead generation on website

  continue reading

62 episodes

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