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Content provided by Kyle Conarro and Landon Bennett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Conarro and Landon Bennett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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55 : Landon Chats with Bethany Stachenfeld of Sendspark
Manage episode 344132261 series 2571856
Content provided by Kyle Conarro and Landon Bennett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Conarro and Landon Bennett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
- Bethany breaks down Sendspark
- The problem of stale content in help center
- Bethany discusses integration into Intercom
- Bethany explains origins of Sendspark, was in marketing at another company when she and co-founder realized the need
- Bethany as a Userfeed customer
- Fundraising for Sendspark, product usage metrics and activation
- Initial product Dev strategies, funding and spending
- Bethany working in NYC
- Energy of NYC and getting sick
- Grind during the week, weekends for sleep
- Landon asks “who is harder to market to - developers or sales people?”
- Struggles of email marketing, the need for more human connection in marketing
- Landon using Notion, problem of lack of context
- Sendspark marketing channels, organic traffic
- How-to-SEO
- Sendspark partnerships
- Landon testing rankings, name changes
- YouTube vid SEO tips from Bethany
- Landon using Intercom for Userfeed
- Bethany using vid email for lead generation on website
62 episodes
Share
Manage episode 344132261 series 2571856
Content provided by Kyle Conarro and Landon Bennett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Conarro and Landon Bennett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
- Bethany breaks down Sendspark
- The problem of stale content in help center
- Bethany discusses integration into Intercom
- Bethany explains origins of Sendspark, was in marketing at another company when she and co-founder realized the need
- Bethany as a Userfeed customer
- Fundraising for Sendspark, product usage metrics and activation
- Initial product Dev strategies, funding and spending
- Bethany working in NYC
- Energy of NYC and getting sick
- Grind during the week, weekends for sleep
- Landon asks “who is harder to market to - developers or sales people?”
- Struggles of email marketing, the need for more human connection in marketing
- Landon using Notion, problem of lack of context
- Sendspark marketing channels, organic traffic
- How-to-SEO
- Sendspark partnerships
- Landon testing rankings, name changes
- YouTube vid SEO tips from Bethany
- Landon using Intercom for Userfeed
- Bethany using vid email for lead generation on website
62 episodes
All episodes
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Similar to Made with Grit
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
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…
continue reading
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continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
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Go offline with the Player FM app!
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