From the humble beginnings of a basement typewriter repair shop to weathering a global pandemic, Noordyk Business Equipment stands as a testament to family business resilience in Walker, Michigan.
Will Noordyk takes us through his family's remarkable journey, starting with his grandfather who returned from Army service in 1946 with typewriter repair skills that would launch a business dynasty. The story unfolds across three generations – from mechanical typewriters and adding machines to today's sophisticated digital printing solutions and office technology integration.
What makes the Noordyk story particularly compelling is how they've navigated significant challenges. During the COVID-19 crisis, while maintaining their service staff, they faced severe supply chain disruptions that threatened their ability to deliver equipment. Their innovative solution? Sourcing and refurbishing used machines to keep local businesses operational. This adaptability, combined with their willingness to directly finance equipment for promising local businesses that larger companies might reject, demonstrates their deep commitment to customer success.
The family aspect of Noordyk creates unique advantages. Business decisions aren't confined to office hours but flow naturally through family gatherings, creating a seamless approach to problem-solving. This integration of family and business values extends to their community involvement, where they actively support local recreation programs and events throughout Walker. Their recent expansion into Lansing marks a significant growth milestone while maintaining their customer-centric philosophy.
As they approach their 80th anniversary in 2026, Noordyk Business Equipment represents how local businesses thrive by evolving with technology while staying true to their community foundations. Whether you're managing a growing business's technology needs or simply curious about Walker's business landscape, this conversation offers valuable insights into sustainable business practices and community investment. Give it a listen and discover how one family's commitment to service has shaped both a business and a community for generations.