Your brand is more than a name—it’s your identity, your reputation, and your most valuable asset. In this episode, we walk you through the process of registering a trademark in Canada: what counts as a trademark, why it matters, how to search existing marks, apply through the Canadian Intellectual Property Office (CIPO), and avoid common obstacles. Based on the step‑by‑step guide from Ontario Business Central, this conversation gives business owners and entrepreneurs the clarity to protect their name, logo or slogan and build stronger legal safeguards for the future.

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