Got a business idea but not sure where to begin? In this episode, we walk through the 11 essential steps you need to launch your company—from refining your idea and doing market research, to building your brand, securing financing, registering your business, and scaling. Based on Ontario Business Central’s 2024 guide, this conversation gives you a clear, action‑oriented roadmap to move from concept to reality. Perfect for first‑time founders or anyone who wants to make sure they aren’t missing a critical step along the way.