In this episode of Mad About Business, I’m breaking down the deeply frustrating experience I had with a casting call that claimed to be inclusive…

but completely missed the mark.

It started with an advert about a “campaign celebrating authenticity.” Sounded great -until I read the fine print: must be in good health, no visible tattoos or facial piercings, polished professional appearance. For a photo. Of a “real” person.

I’m calling out the double standards and outdated professionalism rules that still dominate the business world - especially when they try to parade as inclusive. If you’ve ever felt judged for how you look, dress, or show up as a neurodivergent, disabled, or simply human founder, this one’s for you.

In this episode:

• The real definition of professionalism (hint: it’s not your outfit)
• Why performative inclusivity is more damaging than none at all
• My rant on rigid beauty standards in “authentic” marketing
• Shout-outs to brands and people who are getting it right
• How I built a safer space in my membership by doing the opposite

Mentions:

• Docket by Kathryn Ann Reed – life admin platform for neurodivergent folks
• Jen Wilson – DEI coach and safe space educator
• Lloyds & Nationwide – orgs doing actual inclusion work

• “No visible tattoos?! What the fuck?”
• “This is not what inclusion looks like”
• “I’m autistic AND professional”
• “You don’t look ‘healthy’ in a photo”
• “Professionalism is a mindset, not a dress code”

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