In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Ben Suttles sit down with Jason Kruger, President at Signature Analytics (a Citrin Cooperman Company). Jason shares his journey from Deloitte to entrepreneurship, scaling Signature Analytics, and ultimately navigating its acquisition.

This conversation digs into the fundamentals of building a business with the end in mind—why intentional growth, strong documentation, and client diversification are critical to maximizing valuation. Jason also unpacks how AI is transforming accounting and decision-making, and what entrepreneurs should do today to position their companies for a smoother, more profitable exit.

Whether you’re buying, selling, or still scaling, Jason’s insights will give you a clear roadmap for creating enterprise value that lasts.

Key Takeaways

• Intentional Growth – Plan for your exit early and build a company that operates independently of the founder.

• Systems & Documentation – Formal processes add tangible value and buyer confidence.

• Diversification – Avoid client concentration risk to stabilize revenue and valuation.

• AI in Accounting – Emerging tools are streamlining reporting and empowering real-time decisions.

Connect with Jason Kruger

• LinkedIn: https://www.linkedin.com/in/jason-kruger/

• Email: [email protected]

Don’t Miss the M&A Launchpad Conference

Join us in Chicago on October 25, 2025 for the flagship M&A Launchpad Conference—a one-day experience bringing together searchers, independent sponsors, capital partners, and M&A advisors. Networking, panels, and deal flow, all under one roof.

Register now at: https://www.malaunchpad.com
Use code LAUNCH for $150 off your ticket.

Additional Resources

• Access our full archive of podcast and video interviews: https://www.malaunchpad.com/podcast

• Connect with the hosts at Equity Launchpad: [email protected]

• Learn more about M&A opportunities: https://www.equity-launchpad.com

About The M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/