In this episode, we break down how to create content that actually connects on social media — not just fills up your feed. You’ll learn how to understand your audience, write better captions, and use visuals that stop the scroll. Jon also shares the simple 30/30/30 rule for balancing promotional, curated, and personal content, plus tips on how to measure engagement and keep your strategy fresh. Whether you’re a small business owner, creator, or marketer, this episode will help you post with purpose and build a social media presence that stands out.