This briefing summarizes a training session led by Martha Krejci for the SCORE Space Coast Chapter, focusing on leveraging SEO and AI for business growth. Krejci, an SEO expert with a cellular understanding of algorithmic changes, emphasizes that effective SEO revolves around answering questions already present in potential customers' minds. The training highlights the critical role of content creation, particularly long-form content and video, in a Google and AI-driven search landscape. Key tools for audience analysis (Avatar Analyzer) and content strategy (Content Strategy Assistant) are introduced, alongside practical advice on integrating AI tools like Claude for refining content voice and maximizing search visibility. The overarching theme is that genuine value, clear communication, and community building are paramount for attracting and converting customers, transcending typical marketing hype.

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