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#50 | Words in Progress with Natalie Marcotullio, Part 1 | Building Navattic's Content Brand

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Manage episode 478258178 series 1328729
Content provided by Louder Than Words and John Bonini. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louder Than Words and John Bonini or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the debut episode of Words in Progress, a mini-series within Louder Than Words, John Bonini sits down with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, to unpack how she and her team transformed a vague idea—buyer first—into a tangible, ownable editorial narrative and content framework.

They walk through the evolution of Navattic's flagship report, how it moved from a simple data dump to a narrative-driven asset, and how that narrative now ties together all of their content efforts—from blog posts and webinars to LinkedIn and beyond. This conversation is a behind-the-scenes look at how content brands are built in progress—not just in hindsight.

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 478258178 series 1328729
Content provided by Louder Than Words and John Bonini. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louder Than Words and John Bonini or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the debut episode of Words in Progress, a mini-series within Louder Than Words, John Bonini sits down with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, to unpack how she and her team transformed a vague idea—buyer first—into a tangible, ownable editorial narrative and content framework.

They walk through the evolution of Navattic's flagship report, how it moved from a simple data dump to a narrative-driven asset, and how that narrative now ties together all of their content efforts—from blog posts and webinars to LinkedIn and beyond. This conversation is a behind-the-scenes look at how content brands are built in progress—not just in hindsight.

  continue reading

50 episodes

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