What happens when a business owner drops hints about selling—or outright asks you to “dance”? In this episode, the Lords break down real-world signals, emotional undercurrents, and strategic moves buyers should make when owners start flirting with exit. From awkward coffees to intentional conversations, learn how to recognize the moment and act on it.
📌 Timestamps:
[00:01:05] The Dance That Changed Everything - Steph's wake-up call about corporate America
[05:36] From Corporate VP to 20+ Acquisitions in 5 Years - Ruth's audacious goal
[11:14] The Compassion Strategy - How Ruth negotiates with legacy male sellers in a male-dominated industry
[18:42] Starting at $3.35/Hour - Ruth's telemarketing origin story and work ethic foundation
[30:41] "Don't Wait" - Ruth's urgent advice to women entrepreneurs (and why she wishes she'd started sooner)
[35:15] Betting on Ruth - How Steph fought her credit team to back a "dreamer" who doubled revenues in year one
[42:22] Breaking Glass Ceilings - Why women need "fem-tours," not mentors
[49:56] The LLC Strategy - Brian breaks down Ruth's legal structure for multiple acquisitions

Questions or feedback? We'd love to hear from you.