#152: Margaret Heffernan — The Secret Weapon Of Great Artists: Harnessing Uncertainty, Wandering & Creative Instincts That Machines Can't Create London Writers' Salon podcast

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#152: Margaret Heffernan — The Secret Weapon of Great Artists: Harnessing Uncertainty, Wandering & Creative Instincts That Machines Can't Create

4d ago 1:00:18

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What if uncertainty wasn’t something to fear, but your greatest creative ally?

Dr. Margaret Heffernan—author, entrepreneur, and TED speaker—on how artists and writers thrive in chaotic times. We also talk about embracing the unknown, navigating AI-driven anxiety, and staying creatively resilient in a world that rewards certainty.

We discuss:

Margaret’s early creative life and career across TV, tech & writing
What artists can teach us about navigating uncertainty
Why AI can’t replicate the human imagination
How writers manage doubt, income & purpose
The danger of over-planning and the value of wandering
Lessons from writing Embracing Uncertainty under deadline
Making peace with the chapter that always fights back
The creative power of soft focus & soaking up the world

About Margaret Heffernan

Margaret Heffernan is an award-winning author, entrepreneur, and former BBC producer. She has written seven books, including Willful Blindness—named one of the most important business books of the decade by the Financial Times—and her latest, Embracing Uncertainty. Her TED Talks have over 15 million views, and she writes regularly for the Financial Times and BBC Radio 4. She is Professor of Practice at the University of Bath and mentors leaders around the world.

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