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Multimodal to Multidimensional: Phrase’s Next Chapter
Manage episode 497550538 series 3498549
Georg Ell, CEO of Frase, sits down with us to reveal how he’s steering Frase’s culture, vision, and platform through a period of rapid industry change. He shares his playbook for leading with transparency and optimism, explains why Frase is evolving beyond TMS into a truly multidimensional content platform, and lays out his belief that localization will become a core growth engine rather than a back-office cost center. Georg also discusses the enduring role of human expertise alongside AI, the shift toward hyper-automation and personalization, and why “planting your AI trees today” is critical for any organization that wants to thrive in tomorrow’s content landscape.
640 episodes
Manage episode 497550538 series 3498549
Georg Ell, CEO of Frase, sits down with us to reveal how he’s steering Frase’s culture, vision, and platform through a period of rapid industry change. He shares his playbook for leading with transparency and optimism, explains why Frase is evolving beyond TMS into a truly multidimensional content platform, and lays out his belief that localization will become a core growth engine rather than a back-office cost center. Georg also discusses the enduring role of human expertise alongside AI, the shift toward hyper-automation and personalization, and why “planting your AI trees today” is critical for any organization that wants to thrive in tomorrow’s content landscape.
640 episodes
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