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Culturalization in Video Game Localization: Beyond Translation
Manage episode 487806687 series 3498549
By Marina Ilari and Sham AlBdour
Adapting game elements like character design, storylines, and themes to fit cultural norms can significantly increase engagement. The authors detail the Tiny Minies app’s local culturalization strategies for the Middle East and North Africa region, a fast-growing gaming market with a substantial Arabic-speaking population.
612 episodes
Manage episode 487806687 series 3498549
By Marina Ilari and Sham AlBdour
Adapting game elements like character design, storylines, and themes to fit cultural norms can significantly increase engagement. The authors detail the Tiny Minies app’s local culturalization strategies for the Middle East and North Africa region, a fast-growing gaming market with a substantial Arabic-speaking population.
612 episodes
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