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E392 – Danielle Hendon – Closing Your Eyes and Thinking of English is Not a Financial Strategy

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Manage episode 522218667 series 1312386
Content provided by Liz Theresa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liz Theresa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Liz chats with Danielle Hendon, founder of Four Corners CFO—a financial advisory firm that helps service-based business owners make sense of their numbers and build businesses that support the lives they want. Danielle shares how she landed on her business name, her unique six-part financial framework, and busts common myths about CFO services (spoiler: they don’t do taxes or bookkeeping!).


Together, Liz and Danielle dive into practical money matters: when you might be ready for a CFO, how intuition blends with financial decisions, and why profit matters more than just revenue growth. Danielle also gives concrete examples for managing business expenses, handling feast-or-famine workflows, and how to confidently make hiring decisions.


They also share a fun, unscripted moment when they discover they work with the same CPA, and discuss the importance of having a supportive financial team.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

396 episodes

Artwork
iconShare
 
Manage episode 522218667 series 1312386
Content provided by Liz Theresa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liz Theresa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Liz chats with Danielle Hendon, founder of Four Corners CFO—a financial advisory firm that helps service-based business owners make sense of their numbers and build businesses that support the lives they want. Danielle shares how she landed on her business name, her unique six-part financial framework, and busts common myths about CFO services (spoiler: they don’t do taxes or bookkeeping!).


Together, Liz and Danielle dive into practical money matters: when you might be ready for a CFO, how intuition blends with financial decisions, and why profit matters more than just revenue growth. Danielle also gives concrete examples for managing business expenses, handling feast-or-famine workflows, and how to confidently make hiring decisions.


They also share a fun, unscripted moment when they discover they work with the same CPA, and discuss the importance of having a supportive financial team.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

396 episodes

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