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Understanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere.
Crowdfunding campaigns are no exception. When you put together the packages people can "buy" or the offers for sponsors of your crowdfunding campaign - you have to think of value. And that's what this week's guest, in part has come to share with us.
In This Episode:
I recently sat down with Margit Takacs, Change and Culture consultant, trainer and coach. She shares with us her own pricing journey. From being in the corporate world to venturing out on her own to her experience crowdfunding the writing and publishing of her newest book.
In the past, I've support people in putting together their crowdfunding packages. In many ways it's the same as offer building and pricing in any other context. But as Margit shares with us there's an added element of value to consider. I loved this conversation and if you're running your own campaign or if you've thought of publishing your own book you'll definitely want to learn from her experience.
Enjoy the episode!
Podcast Highlights

• 0:00 Intro
• 1:49 Getting to Know Margit
• 4:10 The Value of Working with Margit
• 7:48 What Led Margit to Start Her Own Business
• 10:06 Pricing at the Beginning
• 12:11 From Funding to Publishing
• 22:39 Calculating Goals and Investments
• 25:33 Unveiling the Marketing Puzzle
• 30:04 Wrapping It Up

How to reach Margit:
LinkedIn: https://www.linkedin.com/in/margittakacs/
Facebook: https://www.facebook.com/margit.takacs.12/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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