In this part-conversation, part-coaching episode, I sit down with Erin Wiley. We chat about her journey from virtual assistant to strategic business partner, the courage it takes to rebrand, and how to align your business with the life you want.

We cover:

• Letting your business evolve with you
• Finding clarity and confidence through outside perspective
• Balancing client work with life priorities
• Why systems are essential for saving time and mental energy, and
• How to create processes that work for you

Whether you’re pivoting your offers, refining your ideal client, or setting up workflows that free up your time, this episode is packed with practical insight and encouragement for the creative mom entrepreneur like you.
Resources:
Erin’s FREEBIE
Erin’s Instagram
Erin’s website
About Erin:
Erin Wiley is a strategic virtual assistant who helps overwhelmed coaches and creative entrepreneurs stop constantly putting out fires and start building sustainable, scalable businesses. Erin understands that when your business feels overwhelming you need more than task support, you need a strategic partner who can meet you exactly where you are.
Through her systematic approach to operations optimization and client experience mapping, she transforms “entrepreneurial mess” into streamlined success via two signature services: VA for a Day (one day intensive project support for those back burner projects) and Strategic VA Retainer (ongoing strategic virtual assistant support).
Her clients move from drowning in chaos to confidently running businesses that let them take that afternoon off to join their kid’s field trip, enjoy date night, and finally have a business that feels simple, purposeful, and completely in their control.
IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods