In this episode of Live Lead Last, James sits down with neuroscience coach and former entrepreneur George Haymaker II to unpack the deep connection between the brain, identity, and lasting personal transformation. George shares his powerful journey from decades of addiction to a life of purpose, and how the science of neuroplasticity can help anyone—leader or not—rewire destructive patterns, overcome limitations, and build a new future.
Whether you’re battling burnout, stuck in unhelpful habits, or simply ready to grow, George’s story and practical insights will help you see change through a different lens: it’s not about willpower—it’s about becoming the person you were created to be.

What You’ll Learn / Key Points

• Why lasting change begins with identity, not just behavior modification.
• The brain’s resistance to change and how to work with it instead of against it.
• How early life experiences and trauma can wire patterns that follow us into adulthood.
• Practical steps to design and live into a new identity using neuroplasticity.
• Why daily habits must align with your values to create sustainable transformation.
• The power of visualizing and emotionally connecting to your future self.
• Encouragement for anyone who feels “too far gone” to change.

Links & Resources

• George Haymaker → www.georgehaymaker.com – Book a free discovery call.
• 5-Day Leadership Reset → liveleadlast.com/reset
• Get Rooted Weekly Email → Text GROW to 66866
• Previous Episode – Rewiring Your Inner Dialogue for Growth
• Free 5 Voice Assessment

Connect with Me

• LinkedIn → @thejamesduvall
• Instagram → @thejamesduvall
• Website → www.liveleadlast.com
• Schedule a Call → Book here
• Weekly Email → Text GROW to 66866

Subscribe & Review

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DISCLAIMER

This episode contains affiliate links. If you click and make a purchase, I may earn a small commission that helps keep the mics on—thank you for supporting the show.