Sam and Roop are back this week with a quick look ahead to 2026, where it’s pretty clear that the biggest marketing shifts will build on what defined 2025, AI-assisted tools becoming more sophisticated and in more widespread use. The difference now? We’re moving from experimentation to execution. The future is here.

If 2025 was about learning to use AI, 2026 will be about proving it can actually deliver.

So join the gang as they discuss three of the marketing trends they think will define 2026, including AI getting practical, AI ethics becoming a brand differentiator, and the rise of human-led content. Authenticity will outweigh polish, and subject matter experts, not just influencers, will define credibility.

— Sam, Roop and Claudia

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