If you’ve been showing up week after week, pouring value into your podcast but hearing crickets when it comes to enquiries or sales - this is the episode you can’t afford to skip.

We’re unpacking one of the most common pieces of advice in the podcasting space: “Use your podcast to build trust and nurture your audience.” Sure, that sounds great. But if that’s the only role your podcast plays in your business, you’re leaving clients — and sales — on the table.

I’m breaking down why that approach limits your podcast’s potential and the shift you need to make to turn it into your most powerful sales tool.

Tune in to learn:

✨ Why “just nurturing” isn’t enough if you want your podcast to bring in clients

✨ What’s missing from your episodes if you want them to convert

✨ How one client shifted her strategy and signed nine new members in just 8 weeks

✨ Three steps you can take to shift from “nurture tool” to strategic sales asset

If you’re ready for your podcast to move beyond building brand awareness and start driving aligned clients to your offer every single month, this episode will change how you think about podcasting — for good.

🎧 Book a Podcast Profitability Consult and let’s chat about whether an Evergreen Podcast Strategy is right for your coaching or service-based business.

📌 Here’s how I can help you:

→ Ready to turn your podcast into an evergreen sales funnel for your signature offer? Learn more and apply for a Listeners to Clients Intensive - a high touch 30 day sprint for online coaches and experts ready to go ALL IN on their podcast and stop relying on social media to sign clients.

→ Want a personalised podcast plan to optimise your podcast for more leads and sales? Book a Podcast Profitability Audit and receive your custom action plan in just three business days!

→ Learn the exact strategies I used to double my podcast listenership by 22.74% in just 30 days Sign up for the Organic Podcast Growth Blueprint Audio Course.

→ Not sure where to start? Book a complimentary consult and let's chat about I can best support you.

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This podcast is produced by Too Busy To Podcast.