Chris Marks, Principal Outbound Product Manager at Parallels, joins James O'Regan to discuss the seismic shifts happening in End User Computing. From vendor licensing changes creating a "perfect storm" to the reality of cloud repatriation, this conversation covers what's actually happening in enterprise IT right now.

Chris Marks has over 20 years in End User Computing, starting with Citrix Metaframe 1.8. He's been involved with E2EVC (formerly PubForum) from its inception and has worked at Citrix Platinum partners, Nutanix, and now Parallels, where he bridges product development with real-world customer feedback.

Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL.

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00:00 - Introduction

00:58 - What is an Outbound Product Manager?

03:38 - Chris's journey from Lotus Notes trainer to EUC expert

06:31 - The perfect storm: vendor pricing changes reshaping EUC

09:25 - Cloud first vs. hybrid reality

14:31 - Windows 10 end of support: why haven't organizations moved?

25:26 - Login performance horror stories

30:35 - User experience inconsistency challenges

33:56 - The future of EUC and AI's impact

43:05 - AI agents and virtual desktops