Welcome to yet another episode of #linkedinwithshan and I am your host Shanavaz SF. In this episode I will talk about Content. What is content in linkedin? Most of us think that content in linkedin is what you post as an update, or video or an image. Yes it is but that’s not all.

LinkedIn looks at user-generated content in terms of activities. Activities such as like, comment and share can become content themselves. I know you are surprised but this is the fact. Activity and Content is interconnected in Linkedin. There is a lot i have for you in store in this episode about the structure of linkedin's content and how you can devise your content strategy accordingly.

Though you will be able to follow this podcast with basic knowledge of linkedin, I suggest you also listen to click here to listen to the earlier episodes of this podcast.