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No More Garage Sales, Put it in Their Hands with John Arthur Wilson
Manage episode 522681270 series 3704964
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Tired of garage-sale trainings and overpromised systems? So is John Wilson. In this episode, we dive into how he's revolutionizing lighting controls education with hands-on demo boards, utility-backed workshops, and brutally honest market insights.
💥 What’s Inside:
- Why most controls education fails—and how John’s fixing it
- The myth of “easy-to-use” systems (spoiler: they’re all 90% the same)
- How utility-funded demo boards are changing the game for reps and contractors
- Real-world training scripts, simulated callbacks, and tactile learning
- Why tier-two controls companies are quietly eating tier-one’s lunch
- The grassroots retrofit revolution—and how it’s reshaping the market
- Why end-user education is the blind spot in rep agency training
👀 Watch now to rethink how we teach, sell, and deploy lighting controls.
Connect with John:
Http://www.fernhillshopworks.com/
https://www.linkedin.com/in/fernhillshopworks
Sponsor: MaxLite, maxlite.com
126 episodes
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